SS10 Preview: SOULLAND
OG is proud to be introducing Soulland's spring/summer 2010 collection to the online catalog.
Soulland’s head designer, Silas Adler (b. 1985), founded Soulland in 2002 and what started as a small company specialized in print t-shirts has now grown into a well-established men’s wear brand recognized worldwide and represented in leading stores across Europe, the USA, and now Canada with OLDgOLD.
Soulland’s design esthetic is rooted in traditional Scandinavian craftsmanship and through great attention to the detailing of the clothes, classic men’s wear is reinterpreted with a present-day esthetic. This approach is recognizable in key Soulland items such as the Adler Fedora, which merges a classic fedora hat with a baseball cap, and in the knee-length Shahverdi shirts.
In 2008 the Scandinavian fashion community acknowledged Silas Adler’s work with nominations for best Danish up-and-coming designer by Danish Fashion Awards and Scandinavian talent of the year by the Swedish Plus46 Award. And with five consecutive shows at Copenhagen Fashion Week, Soulland has made considerable noise to much critical acclaim from the Danish and International fashion media.
Here is a a short film that takes you backstage and shows how Soulland's 'Adler Fedoras' are hand crafted in a small factory in Copenhagen
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